DiSC is the leading personality assessment tool, used by over 40 million people. It promotes increased communication skills for individuals, teams, and leaders.
What does DiSC mean?
DiSC is an acronym that stands for the four main personality profiles described in the DiSC model: (D)ominance, (i)nfluence, (S)teadiness and (C)onscientiousness.
People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results.
People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others.
People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity.
People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency.
DiSC profiles help individuals and organizations to:
- Increase your self-awareness and understanding of your communication preferences
- How you respond to conflict
- What keeps you motivated
- What causes you stress
- How you approach problem-solving
- Discover how you make decisions
- Put actionable strategies in place to inspire team interactions
- Develop skills to increase your leadership influence
- Manage more effectively by understanding what motivates and stresses employees and team members
Who created the DiSC profile?
The DiSC model of behavior was originally proposed by William Moulton Marston, a physiological psychologist with a Ph.D. from Harvard. His 1928 book, Emotions of Normal People, established the theories that were later expanded by many others.
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